Category: behavioural economics

Comparing our second nature

Comparing-our second nature

Humans are wired in this way, wired to compare. We are always looking at the things around us in relative terms. We can’t help that. We always compare jobs with jobs, education with education, beauty with beauty, vacation with vacation, relation with relation, life with life. Incessant comparison  That’s the point, everything in life, happiness, misery, accomplishment, education, beauty, intelligence everything is comparative. Paradoxically, the society we live in teaches us to think on relative terms, to compare the miseries, so we feel less miserable and to relate the accomplishment, so we feel more accomplished. The question remains, what standards...