Tagged: The IKEA effect

The IKEA effect

Ikea and the Ikea effect

Whoever has strolled through the tastefully decorated stalls of the furniture giant IKEA can vouch for their overwhelming feeling of awe and enthrallment that is hard to hide. Aesthetically designed pleasing home interiors, brilliant organising ideas for small spaces, innovative and ergonomic fixtures and appliances, the list of striking layouts and concepts goes on. The urge to splurge and empty one’s pocket is overpowering. You behave like a child in a toy shop, yearning to get hold of everything you come across.  The founder and the brand Swedish furniture retailer Ingvar Kamprad founded IKEA. Most successful entrepreneurs share a cliched...